Industries
E-Commerce and Retail
We build your brand’s online sales channel and keep it fast, secure and running without interruption.
If the site is down, the till is closed
For brands that make their own products and sell them online, the website is not a shop window but a sales channel. A slow product page, a payment step that does not work or a plugin that has not been updated shows up directly in revenue.
From cosmetics to food, from textiles to home and lifestyle products, from handmade boutique production to wholesale: for brands of every size that sell online, we build the site, take on its maintenance and manage the email and IT infrastructure behind it.
Selling no longer happens only on your own site: for most brands in Turkey, marketplaces such as Trendyol, Hepsiburada, N11 and Amazon account for a significant share of revenue. We also set up and manage marketplace integration, so that products, stock, prices and orders flow from one place.
E-commerce site setup, WooCommerce support, marketplace integration, e-commerce site maintenance and speed optimisation: we keep your online store running without interruption.
Scope
What our e-commerce site maintenance and setup covers
Online store setup
On WooCommerce we set up the product, variation, campaign and membership structure to suit your brand.
Maintenance and security
We try updates in a staging environment first, take regular backups and monitor the site for downtime.
Speed optimisation
We bring page load times down by improving product images, caching and theme code.
Payment, shipping and e-invoicing integrations
We set up payment gateway, shipping and e-invoicing integrations and verify that they work after updates.
Order emails and domain settings
We put SPF, DKIM and DMARC records in order so that order and notification emails do not land in spam.
Data protection and cookie infrastructure
We address cookie management, privacy notices and the protection of membership data together with the law firm.
Marketplace integration setup
We connect your store to marketplaces such as Trendyol, Hepsiburada, N11 and Amazon, and map your product catalogue to their categories and attributes.
Marketplace management support
We monitor the integration, fix transfer errors, keep up with the marketplaces’ API and rule changes, and take care of adding new channels.
Artificial intelligence
Using AI the right way in this industry
In e-commerce, AI significantly reduces the content and support workload; every sentence it writes, however, binds the seller.
Where AI helps
- Drafts of product descriptions, category copy and campaigns
- A support assistant that gives the first answer to customer questions and hands over to a person when needed
- Demand forecasting from sales and stock data
Legal responsibility and risks
- A wrong or exaggerated claim in a product description written by AI binds the seller under consumer and advertising law; particular care is needed with health claims for cosmetic products.
- Transferring customer and order data to AI tools creates notice and transfer obligations under data protection law.
- Wrong information given by a support assistant about returns, prices or delivery can bind the company; the limits of its answers must be clearly defined.
Using AI does not remove legal responsibility: Turkish data protection law (KVKK), confidentiality duties, intellectual property and sector regulations all still apply. These points are for information only; we carry out the legal assessment together with our partner law firm. See AI Integrations for details.
How we work
A predictable process in four steps
We follow the same method on every project, so you know from the start what is being done, when and why.
01
Discovery
We review your current setup, needs and risks, on site or remotely.
02
Planning
We present a clear roadmap covering priorities, scope and timeline.
03
Implementation
We complete the transition without disrupting your work, documenting every step.
04
Ongoing management
We keep improving through monitoring, reporting and regular reviews.
Frequently asked questions
E-Commerce and Retail: frequently asked questions
Can you take over the maintenance of our existing store?
Yes. We audit the site first, report the risks and the causes of slowness, and then take over the maintenance process.
What happens if the site goes down?
We monitor the site continuously. In the event of an outage we identify the cause and, if necessary, restore from the last good backup.
Do you do design, or technical infrastructure?
Both. We build a design that fits the brand’s visual identity, and make the real difference on speed, security and continuity.
What do you use for marketplace integration?
We decide according to your sales volume and the marketplaces you use: an off-the-shelf integration platform, a WooCommerce plugin or a direct API connection. If you already have an integrator, we work with it and take on the setup and the day-to-day follow-up.
Get a free IT and security assessment
We review your current setup and send you a short report showing the risks and priorities. We work on site and remotely, across Turkey and abroad; we respond to your request within one business day.